Cake Beauty
Cake Beauty is a standout Canadian beauty brand known for its commitment to producing naturally luxurious, cruelty-free hair, beauty, and body products.
Founded by Heather Reier in her home kitchen in Ontario over 15 years ago, Cake Beauty has made a name for itself with its fun, vegan products that avoid animal testing and utilize natural ingredients.
This brand’s ethos centers around offering high-quality beauty solutions that are both paraben-free and phthalate-free. Which ensures that consumers have access to ethical and health-conscious options.
In 2018, Cake Beauty was acquired by Marc Anthony Cosmetics, marking a significant milestone in its journey.
This acquisition has allowed Cake Beauty to leverage Marc Anthony Cosmetics’ global reach, further expanding its presence in the international market.
Despite this change in ownership, Cake Beauty has continued to maintain its original vision and values, focusing on cruelty-free and vegan beauty solutions.
Cake Beauty’s product line is celebrated for its high-quality, natural ingredients, with 90-95% of its formulations made from natural sources.
This dedication to natural, ethical beauty has not only earned the brand a loyal following in Canada but has also helped it to secure a place in the global beauty market.
Cake Beauty Products
Cake Beauty produces a variety of vegan and cruelty-free hair and skin care products. Each is designed with specific benefits and uses in mind. Here are some of their notable products:
Thickening Volume Shampoo
This shampoo aims to provide a volumizing lift to the hair, enhancing its thickness and fullness without harsh chemicals.
The Curl Friend Defining Curl Cream
A curl-enhancing cream that hydrates and defines curls, providing a frizz-free, glossy look while maintaining natural curl definition.
The Wave Maker Texturing Beach Spray
Infused with sugar and Aloe, this spray transforms hair into touchable, sea-tossed waves without the need for harsh chemicals. It’s designed to provide a natural, beachy look with ease and is completely unsticky.
The All-Powerful Tinted Dry Shampoo Powder
A tinted dry shampoo that instantly refreshes hair by absorbing oils and impurities. It’s designed for second-day hair and beyond, providing a quick touch-up to maintain hair’s freshness and volume.
The Curl Whip Whipped Curl Mousse
This mousse offers powerful curl control and volume. It gives curls a soft, touchable feel while providing day-to-night frizz and humidity protection without any crunch.
The Thick Trick Volumizing Styling Foam
Designed to lift and plump hair for thick and lasting volume, this styling foam offers feather-light fullness with natural extracts and styling polymers for smoothed and plumped styles with a refined shine.
These products highlight Cake Beauty’s commitment to creating high-quality, ethical beauty solutions that cater to a variety of hair and skin needs. Their use of natural ingredients and dedication to cruelty-free practices make them a popular choice among conscious consumers.
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